Smart AdServer signs a pan-european agreement with MEETIC

the best European site that is dating plumped for Smart AdServer to control each of its internet marketing promotions in France and European countries

Paris, – Smart AdServer, a respected player in European countries in adserving and electronic marketing, announces that MEETIC, the best European dating agency, has selected its marketing answer to deliver most of its display campaigns in European countries and optimise its campaign to recruit brand brand new users.

Launched in 2002 by the French born Marc Simoncini, MEETIC may be the leading European dating agency. Providing two different services – dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, great britain, Germany, Portugal, Poland, Norway together with Netherlands) and Latin America, MEETIC will come in 13 languages. With 945,000 readers, and after the buyout for the European tasks of the competitor Match.com (the usa team IAC and international frontrunner) final February, MEETIC happens to be the benchmark for online dating sites in European countries. It really is in specific by way of a powerful online recruitment policy that MEETIC is in a position to be market frontrunner, across European countries. In the energy among these total outcomes, MEETIC chose to carry on its expansion in European countries.

With this thought, MEETIC had been looking for a stable, scalable and revolutionary solution that is technological handled by a group of specialists, that makes it feasible, from the one hand, to handle and harmonise each of its promotions to win new business and improve consumer commitment in European countries, as well as on one other to analyse performance and quickly determine any profits on return. After examining all leading technologies when you look at the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific because of its advanced features and genuine ease of use. Additionally, MEETIC’s specific major acquisition issues needed a response that is personalised. Smart AdServers capacity to develop customised functions with acutely high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now MEETIC that is boasting among new clients, Smart AdServer has strengthened its place as a standard player within the French and European areas. “We are pleased to announce the signing with this pan-European agreement with one of several biggest advertisers in Europe. This agreement fits completely with this worldwide development strategy, and bears witness towards the undeniable competitive benefits and readiness of Smart AdServer“, claims Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a powerful sign not just for people however the market that is entire. The largest players, advertisers, news agencies and marketing homes are actually prepared to imagine a substitute for conventional adserving solutions. They’ve been looking for more revolutionary lovers able to guide their jobs. In a increasingly competitive environment in that the web marketing marketplace is dominated by three key players, Smart AdServer’s liberty from some of these leaders can be reassuring.”

Among its customers are big news agencies such as for instance Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … as well as being a big amount of web sites and organizations, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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